Book is great read but also gives motivational kick and lots of information on how to make most of situations we find ourselves in. Possibilities are knocking each day, the thing that makes the difference is how we react and what we make out of them. Richard gives this knowledge and show examples how to change everyday situations / ideas to real opportunities and make them to be also profitable and enjoyable the same time.

I found this book to be very motivating and inspiring. It contains great insight on the founding of the Virgin brand and Richard Branson, himself.The stories are very well written and easily painted in your mind. My personal favorites are the balloon stories...although in my opinion the calculated risks out-weighted the rewards which, is a complete contradiction of his business motto. Richard Branson is at the top of my list of favorite people and this book confirmed that positioning for me. Business wise, nice man, big heart.

If you are looking for a book you can get through in 1.5-2 hours, then this is great. It is a fun read. A little bit inspirational, a little bit comedy, a little bit of self propaganda, and a lot of Virgin advertising, this book will not help you become a millionaire overnight, but it will make you think about how taking risks can ultimately pay off. I particularly love the story about how Sir Richard Branson started Virgin airlines.

I started with Branson's first book, "Losing My Virginity", and was absolutely hooked. That book is compelling, insightful, exciting, inspirational, and well-written. "Screw it, Let's Do It" on the other hand, is none of those things, and feels like a cheap re-hashing of "Losing My Virginity", but without any of the real substance. The writing is poor (leading me to wonder if Branson had a lot of help in writing "Losing My Virginity") and he rushes through anecdotes that he explains in detail in "Losing My Virginity". The whole book feels very cursory and surface-deep, and doesn't do justice to Branson's incredible persona. Don't waste your time, get "Losing My Virginity" instead.

The most poorly written book (short or long) I have ever read...next to Branson's other book, "Sir Richard Branson -- the Autobiography." Appears Branson got "Screw It..." published only because he owns the publishing company. Regarding his "Sir Richard Branson -- the Autobiography", ditto for that one. Appears making a few bucks on his earlier "Virginity" book made him think he could rephrase content and sell as two more books with more or less merely different titles. Apparently Branson runs his business world better than he writes.

Loved reading about the principles of success from one of the most interesting and down to earth icons. GOOD READ!